Apple has released three new commercials in support of its recently launched Apple Music service. The overarching theme of the ads is the tagline “All the artists you love and are about to love, all in one place.”

One 30-second spot shines a spotlight on Norwegian DJ/producer Kygo:

Another 30-second video showcases popular British singer/songwriter James Bay:

The last ad, entitled ‘Discovery,’ is a full minute long. Rather than concentrating on a single artist, it offers several, including Bay, Kygo, Leon Bridges, and Flo Morrissey. Nine Inch Nails mastermind Trent Reznor serves as its narrator:

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