Apple introduces 9.7-inch iPad Pro, iPhone SE, and four OS updates

iPad Pro 9.7-inch, available in four colorsAt a special event in Cupertino this week, Apple unveiled the 9.7-inch iPad Pro and the 4-inch iPhone SE, while also rolling out free updates to all four of its operating systems. The new iPad and iPhone offer most of the functionality of the current iPad and iPhone models without being so large. On the software side, the updates to iOS 9.3 and tvOS 9.2 add significant features, whereas OS X 10.11.4 and watchOS 2.2 mostly fix bugs.

Apple iPad Pro familyMany people have found last year’s 12.9-inch iPad Pro with its optional Apple Pencil and Smart Keyboard useful as a productivity machine, but for others, it’s too ungainly to hold or too expensive. That was the impetus behind the just-announced 9.7-inch iPad Pro, which meets or exceeds many of the larger model’s specs.

For instance, the smaller model’s screen can display more colors and adjusts its white balance to match the ambient light in the room. Its cameras are notably better — the rear camera is 12 megapixels instead of 8 and has a True Tone flash, while the front camera is 5 megapixels instead of 1.2 and can use the screen as a flash. Plus, the new iPad Pro can record 4K video instead of just 1080p.

On the downside, the 9.7-inch iPad Pro’s A9X chip is somewhat slower, it has half the RAM, and its Lightning port transfers data at only USB 2 speeds. But if the size is right for you, prices start at $599 for 32 GB of storage and go up to $899 for 256 GB. It will be available in April in four colors: silver, gold, space gray, and rose gold. Cases and accessories designed to fit the iPad Air should work with the 9.7-inch iPad Pro.

Apple Smart Keyboard for iPad ProSpeaking of accessories, Apple has a new Smart Keyboard sized for the new iPad Pro, and the Apple Pencil works perfectly with it. There’s also a new Lightning to USB Camera Adapter that’s useful not just for syncing cameras but also for using USB peripherals like Ethernet adapters, audio interfaces, card readers, and microphones.

With the iPhone SE, Apple is trying to meet the needs of customers for whom the iPhone 6 and 6 Plus are too large. The iPhone SE returns to the iPhone 5 form factor, with a 4-inch screen and aluminum case. Otherwise, its specs are nearly identical to those of the iPhone 6s, with comparable performance. It fails to match up to the current iPhone lineup only in the lack of the 3D Touch technology, the Taptic Engine that provides feedback you can feel, and slower wireless networking. It’s either $399 or $499, with 16 GB or 64 GB of storage, and comes in the usual four colors. Cases and stands for the iPhone 5 should work with the iPhone SE.

Apple took the opportunity to release free updates to all its software platforms too. iOS 9.3 was the most significant, providing Wi-Fi calling for Verizon Wireless customers, improving sharing of Live Photos, adding two-factor authentication for all iCloud accounts, and more. The marquee addition is Night Shift, which adjusts the color temperature of your screen at night, reducing the amount of blue light emitted to make it easier to fall asleep.

iOS apps that received welcome updates include Notes, which can now password-protect notes and import from Evernote, and iBooks, which can now sync PDFs to other devices via iCloud. The Podcasts app can show full-screen video again, Wallet works better with reward cards, Maps has enhanced public transit info, and News boasts a better For You section along with a Top Stories category.

Apple TV 4th GenFor those with a fourth-generation Apple TV, tvOS 9.2 is a big deal, with better scrubbing through video with the Siri Remote, new Home screen folders, a redesigned app switcher to match iOS, Bluetooth keyboard support, text input via dictation, and initial support for both iCloud Photo Library and Live Photos.

OS X 10.11.4 El Capitan and watchOS 2.2 offer mostly bug and security fixes, although OS X’s Notes and iBooks apps received the same improvements as the iOS versions, and sharing of Live Photos works better as well.

All these operating system updates are free, but it’s worth waiting a few days to make sure early adopters don’t suffer any ill effects. As always, if you’re concerned about updating your hardware, come in and talk to us!


AVAILABILITY: iPad Pro 9.7-inch is available to ORDER NOW. (Shipments will begin next month.)

2 Replies to “Apple introduces 9.7-inch iPad Pro, iPhone SE, and four OS updates”

  1. When can you start placing orders for the I pad
    Pro looking for space gray 228 gig wifi & cellular in 9.7″ screen can you get this divice after March 31st please quote price and availability thank you

    1. Mr. Kieffer, it looks like one of our sales specialists has already emailed you directly, but we’ll answer your question here in case others are wondering the same thing. It looks like supplies of the new 9.7-inch iPad Pro will be pretty good after the initial order date (March 31st). Model most likely to be constrained: the 128GB Space Gray (both Wi-Fi and Cellular). And finally, good news on the Apple Pencil: supply is finally catching up with demand – we should be in good shape there. However, the new Smart Keyboard for 9.7-inch iPad Pro is not expected to be available in reliable quantities for another two months. Hope this helps!

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