This morning brought an Apple event to the Howard Gilman Opera House at the Brooklyn Academy of Music. Here are that event’s three main announcements (some of which have been a long time coming).
Available in 11‑inch and 12.9‑inch models, iPad Pro has an all-new all‑screen design (including edge-to-edge display and no Home button!), a Liquid Retina display with ProMotion technology, an A12X Bionic chip, and Face ID. Apple also introduced a revised Apple Pencil and new Smart Keyboard Folio.
We are currently accepting pre-orders for new iPad Pro models, and expect delivery to begin November 7th.
Completely redesigned with new eighth‑generation six‑core and quad‑core processors, high‑performance 2666MHz DDR4 memory up to 64GB, up to 2TB all‑flash storage, Thunderbolt 3 (USB‑C), HDMI 2.0, and available 10Gb Ethernet. Plus, check out its sleek new Space Gray color!
We are currently accepting pre-orders for new Mac mini models, and expect delivery to begin November 7th.
The new thinner and lighter MacBook Air features a 13.3‑inch Retina display, Touch ID, Thunderbolt 3 (USB‑C), the latest‑generation butterfly keyboard, and a Force Touch trackpad. And with an enclosure made with 100 percent recycled aluminum, Apple says it’s their greenest Mac ever.
We are currently accepting pre-orders for new MacBook Air models, and expect delivery to begin November 7th.
If you’d like to watch this morning’s Apple event keynote speech in its entirety, Apple has posted it to their website. It’s also available on Apple TV.
At a special event in Cupertino this week, Apple unveiled the 9.7-inch iPad Pro and the 4-inch iPhone SE, while also rolling out free updates to all four of its operating systems. The new iPad and iPhone offer most of the functionality of the current iPad and iPhone models without being so large. On the software side, the updates to iOS 9.3 and tvOS 9.2 add significant features, whereas OS X 10.11.4 and watchOS 2.2 mostly fix bugs.
Many people have found last year’s 12.9-inch iPad Pro with its optional Apple Pencil and Smart Keyboard useful as a productivity machine, but for others, it’s too ungainly to hold or too expensive. That was the impetus behind the just-announced 9.7-inch iPad Pro, which meets or exceeds many of the larger model’s specs.
For instance, the smaller model’s screen can display more colors and adjusts its white balance to match the ambient light in the room. Its cameras are notably better — the rear camera is 12 megapixels instead of 8 and has a True Tone flash, while the front camera is 5 megapixels instead of 1.2 and can use the screen as a flash. Plus, the new iPad Pro can record 4K video instead of just 1080p.
On the downside, the 9.7-inch iPad Pro’s A9X chip is somewhat slower, it has half the RAM, and its Lightning port transfers data at only USB 2 speeds. But if the size is right for you, prices start at $599 for 32 GB of storage and go up to $899 for 256 GB. It will be available in April in four colors: silver, gold, space gray, and rose gold. Cases and accessories designed to fit the iPad Air should work with the 9.7-inch iPad Pro.
Speaking of accessories, Apple has a new Smart Keyboard sized for the new iPad Pro, and the Apple Pencil works perfectly with it. There’s also a new Lightning to USB Camera Adapter that’s useful not just for syncing cameras but also for using USB peripherals like Ethernet adapters, audio interfaces, card readers, and microphones.
With the iPhone SE, Apple is trying to meet the needs of customers for whom the iPhone 6 and 6 Plus are too large. The iPhone SE returns to the iPhone 5 form factor, with a 4-inch screen and aluminum case. Otherwise, its specs are nearly identical to those of the iPhone 6s, with comparable performance. It fails to match up to the current iPhone lineup only in the lack of the 3D Touch technology, the Taptic Engine that provides feedback you can feel, and slower wireless networking. It’s either $399 or $499, with 16 GB or 64 GB of storage, and comes in the usual four colors. Cases and stands for the iPhone 5 should work with the iPhone SE.
Apple took the opportunity to release free updates to all its software platforms too. iOS 9.3 was the most significant, providing Wi-Fi calling for Verizon Wireless customers, improving sharing of Live Photos, adding two-factor authentication for all iCloud accounts, and more. The marquee addition is Night Shift, which adjusts the color temperature of your screen at night, reducing the amount of blue light emitted to make it easier to fall asleep.
iOS apps that received welcome updates include Notes, which can now password-protect notes and import from Evernote, and iBooks, which can now sync PDFs to other devices via iCloud. The Podcasts app can show full-screen video again, Wallet works better with reward cards, Maps has enhanced public transit info, and News boasts a better For You section along with a Top Stories category.
For those with a fourth-generation Apple TV, tvOS 9.2 is a big deal, with better scrubbing through video with the Siri Remote, new Home screen folders, a redesigned app switcher to match iOS, Bluetooth keyboard support, text input via dictation, and initial support for both iCloud Photo Library and Live Photos.
OS X 10.11.4 El Capitan and watchOS 2.2 offer mostly bug and security fixes, although OS X’s Notes and iBooks apps received the same improvements as the iOS versions, and sharing of Live Photos works better as well.
All these operating system updates are free, but it’s worth waiting a few days to make sure early adopters don’t suffer any ill effects. As always, if you’re concerned about updating your hardware, come in and talk to us!
AVAILABILITY: iPad Pro 9.7-inch is available to ORDER NOW. (Shipments will begin next month.)
Instead of wading through the vast seas of press and tech coverage for this morning’s Apple event in San Francisco, here’s the “Too Long; Didn’t Read” condensed version:
Apple Watch
Apple iPad family
Apple TV
Apple iPhone family
Miscellaneous
During yesterday morning’s special press event, Apple introduced a host of new products, along with some restructuring and repricing in their product lines (you can now get a new iPad for a little as $250, and a new Mac mini starts at just $500). Here are the highlights, along with availability information (as best we can determine—we will update this post as details emerge):
iPad Air 2: The big splash was made by the debut of the iPad Air 2, a crazy-thin (just 6mm) iteration of its flagship full-sized tablet. It’s not only thinner, but faster, too. And you can now add a third color choice to the current Space Gray and Silver: Gold. The new color choice, along with the addition of TouchID, brings the iPad Air 2 in line with Apple’s iPhone 6 and iPhone 6 Plus. Prices start at $499.99. Available for pre-order immediately; we expect to begin filling orders in roughly two weeks. Find out more.If you’re interested in a specific model iPad, contact us and we’ll get you the very latest availability and pricing.
Other announcements…
iMac 27-inch with Retina 5K Display: The “5K” stands for “5000”—as in 5000+ pixels. The new flagship iMac boasts more than four times the pixels of its 27-inch brethren. That’s impressive enough, but the fact that it will sell for $2499.99—that’s just nuts. Most 4K standalone monitors sell for more than that. Basically, Apple’s throwing in a quad-core Mac with all the bells and whistles for free. Available for pre-order immediately; we expect to begin filling orders in roughly one week. Find out more.
