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‘California Streaming’: Apple Press Event Tuesday, September 14, 2021

‘California Streaming’: Apple Press Event Tuesday, September 14, 2021

Join us at our store as we livestream this special Apple Press Event

Last week, Apple sent out invitations to the press, heralding a ‘California Streaming‘ event Tuesday, September 14th at 10 am PDT. Apple is notoriously secretive about events and product announcements, but industry and rumor sites are speculating they’ll likely be rolling out new iPhones, making Apple Watch announcements, and possibly introducing updated Apple AirPods wireless earbuds. Who knows what surprises might be in store? We’ll be streaming the event live, and we’d love for you to join us. Can’t make it? Watch at apple.com or on your Apple TV.

Today saw an Apple event in Brooklyn. Here’s what was announced.

Apple Event October 2018 announcements Brooklyn Academy of Music Tim Cook

This morning brought an Apple event to the Howard Gilman Opera House at the Brooklyn Academy of Music. Here are that event’s three main announcements (some of which have been a long time coming).

Radically redesigned iPad Pro.

Available in 11‑inch and 12.9‑inch models, iPad Pro has an all-new all‑screen design (including edge-to-edge display and no Home button!), a Liquid Retina display with ProMotion technology, an A12X Bionic chip, and Face ID. Apple also introduced a revised Apple Pencil and new Smart Keyboard Folio.

We are currently accepting pre-orders for new iPad Pro models, and expect delivery to begin November 7th.

Wait, what? They updated the Mac mini?

Completely redesigned with new eighth‑generation six‑core and quad‑core processors, high‑performance 2666MHz DDR4 memory up to 64GB, up to 2TB all‑flash storage, Thunderbolt 3 (USB‑C), HDMI 2.0, and available 10Gb Ethernet. Plus, check out its sleek new Space Gray color!

We are currently accepting pre-orders for new Mac mini models, and expect delivery to begin November 7th.

Meet the new MacBook Air, now with Retina display.

The new thinner and lighter MacBook Air features a 13.3‑inch Retina display, Touch ID, Thunderbolt 3 (USB‑C), the latest‑generation butterfly keyboard, and a Force Touch trackpad. And with an enclosure made with 100 percent recycled aluminum, Apple says it’s their greenest Mac ever.

We are currently accepting pre-orders for new MacBook Air models, and expect delivery to begin November 7th.

If you’d like to watch this morning’s Apple event keynote speech in its entirety, Apple has posted it to their website. It’s also available on Apple TV.

Here’s the “TL;DR” version of today’s Apple event

Here’s the “TL;DR” version of today’s Apple event

SCREENGRAB - Apple iPhone 6s promo spot 09.09.15Instead of wading through the vast seas of press and tech coverage for this morning’s Apple event in San Francisco, here’s the “Too Long; Didn’t Read” condensed version:

Apple Watch

  • Announced new version of OS for its watches, WatchOS 2, available September 16th
  • WatchOS 2 gives third party developers access to watch’s sensors, the Digital Crown, microphone, and Taptic engine, along with the ability to build more complex animations
  • Announced new Apple Watch models, including those as a result of a partnership with Hermes, and new gold-and-rose and gold-and-anodized-aluminum finishes
  • Now over 10,000 apps for Apple Watch

Apple iPad family

  • Announced iPad Pro, a much larger tablet with a 12.9-inch, 2732×2048 Retina display
  • First availability won’t be until sometime in November
  • iPad Pro comes with new A9X 64-bit processor, claimed to have twice the memory bandwidth and storage performance of previous A8 processor, and to run 22X faster than the original first-gen iPad
  • Graphics performance also drastically improved
  • iPad Pro comes with a four-speaker audio system that automatically adjusts to screen orientation from portrait to landscape
  • Announced new magnetic Smart Keyboard (doubles as a cover) for $169
  • Smart Keyboard doesn’t use Bluetooth, but connects via new magnetic triple port on iPad Pro
  • Announced new Apple Pencil pressure-sensitive stylus for $99
  • iPad Pro available in Silver, Gold, and Space Gray finishes
  • Wi-Fi-only 32GB iPad Pro is $799; 128GB is $949
  • Only the 128GB iPad Pro will be available with cellular, for $1079
  • Other iPad models shift price points around. Entry level is now the iPad mini 2 16GB for $279.

Apple TV

  • Totally new fourth-gen box and set of features, with a 32GB model for $149 and 64GB model for $199
  • Original third-gen Apple TV will remain available, and still sell for $69
  • Only availability information for new Apple TV is “coming soon”
  • Much faster A8 processor
  • New remote has a glass multi-touch surface, volume control, and microphone for access to Siri
  • Siri allows voice command of menus, pop-up overlays, video navigation, movie and TV program selection (including suggestions), and much more
  • Remote also has motion sensitivity and a gyroscope to allow Wii-like control over games and other functions
  • Apple TV now has Bluetooth 4.0 and 801.11ac Wi-Fi with MIMO
  • Onscreen menu now offers access to the App Store
  • Debut of TV OS, an iOS-based operating system that is supposed to make things a lot easier for developers

Apple iPhone family

  • Apple announced two new phones: the iPhone 6S and the iPhone 6S Plus. Physically, they look practically identical to the iPhone 6 and 6 Plus.
  • But the new models’ screens come with a tougher “dual ion-exchange” glass
  • The new phones also feature pressure-sensitive touchscreens that work like the new Force Touch trackpad on the most recent MacBooks. Apple calls this “3D Touch.”
  • Both cameras have been improved, along with their flash technology
  • The back-facing iSight camera now captures 12 megapixels, and can record 4K video
  • The front-facing FaceTime HD camera now captures 5 megapixels
  • Rose Gold joins the previously available three finishes (Silver, Gold, and Space Gray)
  • A Live Photo feature has also been added, which automatically captures a few seconds of video and sound around still photos. Push firmly on a photo, and it plays the video.
  • Prices start at $199 for the 6S and $299 for the 6s Plus, with contract, for 16GB models
  • Jumping to a 64GB model adds $100, and to a 128GB model adds another $200
  • For teh first time, Apple offers off-contract pricing starting at $649 and $749, again for the 16GB models of the 6S and 6S Plus.
  • The new iPhones may be pre-ordered on September 12, and are slated to begin delivery September 25th

Miscellaneous

  • The next major upgrade to iOS, version 9, will be available next Wednesday (September 16th). Any device currently running iOS 8 will be able to upgrade to the new version.

Want to watch the live stream of Apple’s September 9th event? Here’s how.

 

Tomorrow morning (Wednesday), at 10am PDT (1pm Eastern, 6pm BST, 7pm CEST), Apple presents an invitation-only keynote, teased with the phrase seen in the graphic above: “Siri, give us a hint.”

That could be interpreted several ways, but most pundits agree Apple will, at the very least, announce new iPhone models. There are also rumors of a larger, more advanced Apple TV set-top box and new iPads, including the tantalizing possibility of a larger-screen “pro” iPad. But truth be told, outside the halls of Apple’s corporate offices, no one knows for sure exactly what the event will unveil.

But you can find out, in real time. Apple is live-streaming the presentation, which will take place in San Francisco’s Bill Graham Civic Auditorium. And you can watch it by heading over to this link. But bear in mind, there are some requirements:

“Live streaming uses Apple’s HTTP Live Streaming (HLS) technology. HLS requires an iPhone, iPad, or iPod touch with Safari on iOS 7.0 or later, a Mac with Safari 6.0.5 or later on OS X v10.8.5 or later, or a PC with Microsoft Edge on Windows 10. Streaming via Apple TV requires a second- or third-generation Apple TV with software 6.2 or later.”

You might also want to keep a tab or two open in your browser for one or more of these tech site’s live blogs of the shindig:

Learn about this morning’s WWDC announcements in real time via Apple livestream, tech site liveblogs

Apple’s 2015 Worldwide Developers Conference (WWDC) launches with a keynote this morning. Expect big announcements about the next versions of OS X and iOS, along with developer-centric news about the Swift programming language and a Software Development Kit (SDK) for the Apple Watch. You can read some educated guesses about additional announcements over on Ars Technica.

If you’d like to experience each technological bombshell as it lands, Apple will be broadcasting the keynote live on their site – but you’ll only be able to watch it in their Safari browser, running on either a Mac or an iOS device, or on a 2nd-generation or later Apple TV.

In addition, a number of tech and business sites will be liveblogging the event: