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‘California Streaming’: Apple Press Event Tuesday, September 14, 2021

‘California Streaming’: Apple Press Event Tuesday, September 14, 2021

Join us at our store as we livestream this special Apple Press Event

Last week, Apple sent out invitations to the press, heralding a ‘California Streaming‘ event Tuesday, September 14th at 10 am PDT. Apple is notoriously secretive about events and product announcements, but industry and rumor sites are speculating they’ll likely be rolling out new iPhones, making Apple Watch announcements, and possibly introducing updated Apple AirPods wireless earbuds. Who knows what surprises might be in store? We’ll be streaming the event live, and we’d love for you to join us. Can’t make it? Watch at apple.com or on your Apple TV.

A roundup of this week’s new Apple product announcements

A roundup of this week’s new Apple product announcements

During yesterday morning’s special press event, Apple introduced a host of new products, along with some restructuring and repricing in their product lines (you can now get a new iPad for a little as $250, and a new Mac mini starts at just $500). Here are the highlights, along with availability information (as best we can determine—we will update this post as details emerge):

  • Apple iPad Air 2 familyiPad Air 2: The big splash was made by the debut of the iPad Air 2, a crazy-thin (just 6mm) iteration of its flagship full-sized tablet. It’s not only thinner, but faster, too. And you can now add a third color choice to the current Space Gray and Silver: Gold. The new color choice, along with the addition of TouchID, brings the iPad Air 2 in line with Apple’s iPhone 6 and iPhone 6 Plus. Prices start at $499.99. Available for pre-order immediately; we expect to begin filling orders in roughly two weeks. Find out more.
  • iPad Air: Yep, it’s sticking around—but it’ll cost you substantially less. Prices now start at $399.99. Available almost immediately. Find out more.
  • iPad mini 3: Similar specs to the original iPad mini 2, but now adds TouchID and the new Gold color choice. Available for pre-order immediately; we expect to begin filling orders in roughly two weeks. Find out more.
  • iPad mini 2 and iPad mini: Now cost much less than before. The Wi-Fi 16GB iPad mini, for example, now sells for $249.99—the lowest price ever offered for a new iPad. Available almost immediately. Find out more.

If you’re interested in a specific model iPad, contact us and we’ll get you the very latest availability and pricing.

Other announcements…

  • Apple iMac 27-inch running YosemiteiMac 27-inch with Retina 5K Display: The “5K” stands for “5000”—as in 5000+ pixels. The new flagship iMac boasts more than four times the pixels of its 27-inch brethren. That’s impressive enough, but the fact that it will sell for $2499.99—that’s just nuts. Most 4K standalone monitors sell for more than that. Basically, Apple’s throwing in a quad-core Mac with all the bells and whistles for free. Available for pre-order immediately; we expect to begin filling orders in roughly one week. Find out more.
  • Mac mini: The littlest Mac got a well-deserved, long-delayed makeover. The entry price point dropped a hundred bucks to $499.99—the lowest price ever for a new Mac. It now comes with two Thunderbolt 2 ports and 802.11ac Wi-Fi. Available for pre-order immediately; we expect to begin filling orders in roughly one week. Find out more.
  • OS X 10.10 Yosemite: The long-awaited major update to the Mac’s operating system looks to be an impressive one, with hundreds of new features and enhancements—and is available for free download immediately.