“Every scene is a lesson. Every shot is a school. Let the learning continue.” – Martin Scorcese
More and more creative people are discovering what an amazing filmmaking tool the iPad is. Its built-in camera is astonishingly good, able to capture 1080p video with remarkable clarity. And its screen acts as a superb, gigantic viewfinder. With a few additional accessories and apps, you can produce professional-quality film and video.
Connecting Point is your local, independent Apple Specialist. Come see what an iPad can unlock for you.
The first spot is titled ‘Yaoband’s Verse,’ and follows a Chinese musical group as they scour the countryside and urban streets, harvesting live sounds for their electro-pop compositions. It documents how they use iPad both to make music, and to connect with their fans, in new ways.
The second spot, ‘Jason’s Verse,’ brings it home to the the U.S. – Detroit, to be exact. Resident Jason Hall uses his iPad to help organize a weekly group bike ride through his city. Hall is co-founder of Slow Roll Detroit, and he uses the rides to raise awareness of the revitalization of Detroit from the ground level.
A new 60-second TV commercial spotlighting the iPhone 5s, Parenthood, was posted by Apple last Sunday. In it, parents are shown using their iPhones to teach kids how to brush their teeth, as well as using it as a baby monitor, to find a lost pet, and to turn down the room lights. This dovetails neatly with Apple’s recent announcements surrounding HomeKit, a platform for smart home devices.
It also happens to be a clever, warm and engaging piece of advertising.
We don’t know about you, but we can’t get the song out of our heads – total earworm material. As a bonus, here are its originators, the Pixies, in a live performance recorded in London in 1988:
Not many Apple dealers can say they were there at the beginning, but Connecting Point was. Thanks to all our customers for your unflagging support of this locally owned, independently operated little computer store. We can’t wait to see what comes next!