Apple has released three new commercials in support of its recently launched Apple Music service. The overarching theme of the ads is the tagline “All the artists you love and are about to love, all in one place.”
One 30-second spot shines a spotlight on Norwegian DJ/producer Kygo:
Another 30-second video showcases popular British singer/songwriter James Bay:
The last ad, entitled ‘Discovery,’ is a full minute long. Rather than concentrating on a single artist, it offers several, including Bay, Kygo, Leon Bridges, and Flo Morrissey. Nine Inch Nails mastermind Trent Reznor serves as its narrator:
The first spot is titled ‘Yaoband’s Verse,’ and follows a Chinese musical group as they scour the countryside and urban streets, harvesting live sounds for their electro-pop compositions. It documents how they use iPad both to make music, and to connect with their fans, in new ways.
The second spot, ‘Jason’s Verse,’ brings it home to the the U.S. – Detroit, to be exact. Resident Jason Hall uses his iPad to help organize a weekly group bike ride through his city. Hall is co-founder of Slow Roll Detroit, and he uses the rides to raise awareness of the revitalization of Detroit from the ground level.
As the popularity of MacBook Air continues to grow, so do the many ways users customize these ultralight notebooks. ‘Stickers,’ a brand-new spot from Apple, showcases the creativity of these folks. Fun stuff (and if you watch carefully, you’ll spot at least two references to recent Apple acquisition Beats Audio).
A new 60-second TV commercial spotlighting the iPhone 5s, Parenthood, was posted by Apple last Sunday. In it, parents are shown using their iPhones to teach kids how to brush their teeth, as well as using it as a baby monitor, to find a lost pet, and to turn down the room lights. This dovetails neatly with Apple’s recent announcements surrounding HomeKit, a platform for smart home devices.
It also happens to be a clever, warm and engaging piece of advertising.
We don’t know about you, but we can’t get the song out of our heads – total earworm material. As a bonus, here are its originators, the Pixies, in a live performance recorded in London in 1988:
