To kick off this year’s Worldwide Developers Conference on Monday morning, Apple presented a video lampooning the lengths to which companies go to produce gala keynote presentations. The sketch stars SNL’s Bill Hader as the director “rehearsing” for the WWDC keynote – with disastrous results. It also features a number of celebrity cameos, shout outs to popular apps, and inside references to Silicon Valley culture.
This minute-and-a-half video kicks off ‘Change Everything,’ a new marketing direction for Apple. It ties in with a new website of the same name, featuring individual spots and pages that explore in greater detail the themes and directions mentioned in the video above: cooking, learning, small business, travel, and redecorating.
“Every scene is a lesson. Every shot is a school. Let the learning continue.” – Martin Scorcese
More and more creative people are discovering what an amazing filmmaking tool the iPad is. Its built-in camera is astonishingly good, able to capture 1080p video with remarkable clarity. And its screen acts as a superb, gigantic viewfinder. With a few additional accessories and apps, you can produce professional-quality film and video.
Connecting Point is your local, independent Apple Specialist. Come see what an iPad can unlock for you.
The first spot is titled ‘Yaoband’s Verse,’ and follows a Chinese musical group as they scour the countryside and urban streets, harvesting live sounds for their electro-pop compositions. It documents how they use iPad both to make music, and to connect with their fans, in new ways.
The second spot, ‘Jason’s Verse,’ brings it home to the the U.S. – Detroit, to be exact. Resident Jason Hall uses his iPad to help organize a weekly group bike ride through his city. Hall is co-founder of Slow Roll Detroit, and he uses the rides to raise awareness of the revitalization of Detroit from the ground level.
These days, cameras are everywhere. At intersections, ATMs, stores, government buildings – surveillance cameras are watching your every move.
Time to strike back.
The D-Link DCS-930L offers a way to do that. At this price, you can afford to set up your own surveillance network. And D-Link makes it ridiculously easy to configure. In minutes, you’ll be able to watch and listen from your desktop, notebook, tablet, or smartphone. It even includes software to record what it’s seeing and hearing, and manage up to 32 cameras on a single screen.
This week, we’ve put together a breakthrough low price for this netcam, from a well-regarded, brand-name manufacturer. D-Link makes all manner of network devices and enhancements. The DCS-930L is positively loaded with features, and at its regular price of $59.99, it’s a great value. But for $29.99, it’s a steal.
To learn more – a lot more – about our latest Deal of the Week, click here.
