This minute-and-a-half video kicks off ‘Change Everything,’ a new marketing direction for Apple. It ties in with a new website of the same name, featuring individual spots and pages that explore in greater detail the themes and directions mentioned in the video above: cooking, learning, small business, travel, and redecorating.
Just a hair over a half-inch thick (at its thickest point). Just a smidge over two pounds.
It can only be the all-new Apple MacBook. With its groundbreaking new ultra-slim design, razor-sharp Retina display and innovative USB-C multi-purpose port, the new MacBook is unlike any other notebook. It’s the lightest, most compact Mac notebook ever. It even comes in three different colors: Silver, Space Gray (shown) and Gold. And we’ve just gotten them in stock,* at both Connecting Point locations.
You really have to see, touch, and lift this stunning new design to appreciate it. So come down and check out the latest from Apple, at the place that knows Apple best: Connecting Point Computer Centers…For four decades, your local, independent experts.
*Not every model and color is in stock, and supplies are still constrained. Shop early for best selection.
We move one giant step closer to “cutting the cord” with the introduction of HBO Now, a standalone subscription to the premium cable channel’s highly coveted selection of original series (including the white-hot ‘Game of Thrones,’ Season 5 of which premieres this Sunday, April 12th), movies, comedy specials, documentaries, special events, and talk shows. Unlike HBO Go, a similar service that required a subscription to HBO via your satellite or cable provider, this one is entirely standalone. All you need is a decent broadband Internet connection (or, in the case of iOS devices, at least a 3G cellular signal). Subscriptions are $14.99 per month, and the first month is free for new subscribers.
With your HBO Now subscription, you’ll be able to watch programming on your iPhone, iPad, iPod touch, or Mac. And with an Apple TV, you’ll be able to watch it on your HDTV. But that’s only one reason to get an one: Apple TV gives you access to the biggest names in entertainment, in up to 1080p HD. Just plug it in and enjoy a whole world of movies, TV shows, sports, music, and more. And you can show anything that’s on your iOS device or Mac on your HDTV with AirPlay.
Dig a little deeper into Apple TV here, or stop by Connecting Point this week to pick our brains. And if you don’t already own an Apple TV, there’s never been a better time to buy. Apple just slashed its price by $30, making Apple TV the best $69 you’ll ever spend on entertainment!
Today is the day. Back on February 26th, Apple sent members of the press invitations to an event they termed ‘Spring forward.’ This Daylight Saving Time wordplay almost certainly hints the event will involve the Apple Watch. Later this morning (at 10am PDT), the lights will go down in the Yerba Buena Center for the Arts Theater in San Francisco, and we’ll find out exactly what it’s all about. You can watch the event live online at this link.
To view the livestream, you’ll need to have version 5.1.10 or later of Apple’s Safari browser on your Mac, or Safari on iOS 6.0 or later on your iPad, iPhone, or iPod touch. You can also stream it through your second or third generation Apple TV, provided it has software version 6.2 or later. If you don’t have any of these options available, here’s a workaround that’ll let you stream it on Windows PCs and Android devices.
Here are a few links to media outlets’ live event coverage:
“Every scene is a lesson. Every shot is a school. Let the learning continue.” – Martin Scorcese
More and more creative people are discovering what an amazing filmmaking tool the iPad is. Its built-in camera is astonishingly good, able to capture 1080p video with remarkable clarity. And its screen acts as a superb, gigantic viewfinder. With a few additional accessories and apps, you can produce professional-quality film and video.
Connecting Point is your local, independent Apple Specialist. Come see what an iPad can unlock for you.