The first spot is titled ‘Yaoband’s Verse,’ and follows a Chinese musical group as they scour the countryside and urban streets, harvesting live sounds for their electro-pop compositions. It documents how they use iPad both to make music, and to connect with their fans, in new ways.

The second spot, ‘Jason’s Verse,’ brings it home to the the U.S. – Detroit, to be exact. Resident Jason Hall uses his iPad to help organize a weekly group bike ride through his city. Hall is co-founder of Slow Roll Detroit, and he uses the rides to raise awareness of the revitalization of Detroit from the ground level.

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