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VIDEO: Apple intros two ‘Your Verse’ iPad TV spots, telling new personal stories


The first spot is titled ‘Yaoband’s Verse,’ and follows a Chinese musical group as they scour the countryside and urban streets, harvesting live sounds for their electro-pop compositions. It documents how they use iPad both to make music, and to connect with their fans, in new ways.

http://youtu.be/My1DSNDbBfM


The second spot, ‘Jason’s Verse,’ brings it home to the the U.S. – Detroit, to be exact. Resident Jason Hall uses his iPad to help organize a weekly group bike ride through his city. Hall is co-founder of Slow Roll Detroit, and he uses the rides to raise awareness of the revitalization of Detroit from the ground level.

http://youtu.be/ybIxBZlopUY

VIDEO: Upbeat new Apple spot shows how much people love their MacBook Airs

http://youtu.be/7PzntWQ-sVY

As the popularity of MacBook Air continues to grow, so do the many ways users customize these ultralight notebooks. ‘Stickers,’ a brand-new spot from Apple, showcases the creativity of these folks. Fun stuff (and if you watch carefully, you’ll spot at least two references to recent Apple acquisition Beats Audio).

VIDEO: New iPhone 5s ad, ‘Parenthood,’ hints at future Apple smart home initiatives

http://youtu.be/fmTpgSMJ96c

A new 60-second TV commercial spotlighting the iPhone 5s, Parenthood, was posted by Apple last Sunday. In it, parents are shown using their iPhones to teach kids how to brush their teeth, as well as using it as a baby monitor, to find a lost pet, and to turn down the room lights. This dovetails neatly with Apple’s recent announcements surrounding HomeKit, a platform for smart home devices.

It also happens to be a clever, warm and engaging piece of advertising.

VIDEO: Powerful new Verizon spot urges encouragement for girls in STEM (Science, Technology, Engineering, Math)

Verizon is working with Makers.com and the Verizon Foundation to #InspireHerMind and encourage more girls to get involved with high-tech STEM fields.

“Our words can have a huge impact. Isn’t it time we told her she’s pretty brilliant, too? Encourage her love of science and technology and inspire her to change the world.” – Reshma Saujari, Founder of Girls Who Code

Rockin’ new Apple iPhone 5s TV spot ‘Powerful,’ featuring cover of Pixies’ ‘Gigantic’

http://youtu.be/ODmfmUWqlSA

Tagline: “You’re more powerful than you think.”

We don’t know about you, but we can’t get the song out of our heads – total earworm material. As a bonus, here are its originators, the Pixies, in a live performance recorded in London in 1988:

Vintage 1985 TV commercial for Apple IIc, featuring former Fed chairman Alan Greenspan

The quality of the recording is far from great (it’s a VHS transfer), but the content is pure gold…

Connecting Point introduced the Apple IIc to a lot of folks, back in the day. Its iconic design was innovative for the time, and doesn’t receive a lot of recognition these days.